Fogerty & Woodrow . Growing Your Business . Media Management




Media Experience/Management of Media Buys Woodrow Media have been in the advertising business for 25 years. In that time, our media buyers have placed in excess of $50,000,000 worth of advertising in all forms of media, including: Radio Television Print Outdoor Digital Non-Traditional When we develop a media plan, and then a media buy, we work with the client through each step of the process: Situation Analysis: We analyze the marketing challenge by weighing such factors as previous marketing efforts and results, size and scope of market, competitive forces, marketing goals and expectations. Development of a Marketing Strategy: We develop a plan that includes the determination of marketing strategy objectives, spending and distribution strategies, elements of the marketing mix and targeting of market segments Media Plan Design: We translate the marketing strategy into a media plan to achieve the desired media mix, distribution of impressions, reach and frequency goals, measurement goals, scheduling patterns, promotions. We excel in designing media plans that meet each client’s specific needs. Plans are changed and adjusted to meet changing market conditions. Media plans address both quantitative (reaching the largest numbers of consumers at the lowest possible cost) and qualitative (identifying media opportunities that fit the unique properties of individual clients). While media planning is numbers driven, these special opportunities offer the possibility of creating a specific identity for each advertiser. In developing media plans we weigh the pros and cons of each medium, it’s effectiveness in achieving the goals that have been set by the marketing plan and the measurability of the final results of the plan.

Media Experience/Management of Media Buys

Woodrow Media have been in the advertising business for 25 years. In that time, our media buyers have placed in excess of $50,000,000 worth of advertising in all forms of media, including:

Radio
Television
Print
Outdoor
Digital
Non-Traditional

When we develop a media plan, and then a media buy, we work with the client through each step of the process:

Situation Analysis: We analyze the marketing challenge by weighing such factors as previous marketing efforts and results, size and scope of market, competitive forces, marketing goals and expectations.

Development of a Marketing Strategy: We develop a plan that includes the determination of marketing strategy objectives, spending and distribution strategies, elements of the marketing mix and targeting of market segments

Media Plan Design: We translate the marketing strategy into a media plan to achieve the desired media mix, distribution of impressions, reach and frequency goals, measurement goals, scheduling patterns, promotions.

We excel in designing media plans that meet each client’s specific needs. Plans are changed and adjusted to meet changing market conditions. Media plans address both quantitative (reaching the largest numbers of consumers at the lowest possible cost) and qualitative (identifying media opportunities that fit the unique properties of individual clients). While media planning is numbers driven, these special opportunities offer the possibility of creating a specific identity for each advertiser.

In developing media plans we weigh the pros and cons of each medium, it’s effectiveness in achieving the goals that have been set by the marketing plan and the measurability of the final results of the plan.